The label YR was founded in the autumn of 2010.
The label was founded after the designer Ýr Þrastardóttir graduated from the Iceland Academy of the Arts in 2010.
The label was based in Iceland and participated in Reykjavík Fashion Festival in 2011.
The company is now based in Iceland and will participate in Reykjavik Fashion Festival in march 2012.

YR works with detailed patterns to form a beautiful structure on the female body.
Remaining goal of every collection is to form an edgy and powerful design for modern women.